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• What is the best way to reduce the unit cost of print?

What is the best way to reduce the unit cost of print?

Don't!! The best solution is to reduce the total cost of print, rather than the unit cost. There are still companies out there that increase the quantity of literature they print in order to reduce the unit cost. Many brochures are then put in storage, wait for the dust to settle, and then get 'trashed’. To significantly reduce the unit cost of print you need to monitor usage to improve the forecasting of demand and:

• Reduce the total print cost
• Reduce cash outlay
• Reduce storage costs
• Reduce wastage.